ARCHITECTURE

Project:
Design Study for Arflex Stand 'Il Saloni 2013', Milan.

Date:
December 2012

Status:
Discontinued

Client:
Arflex - SevenSalotti SPA

ASVS’s idea for ARFLEX Stand ‘I Saloni – Milano 2013’, was developed based on four key concepts that, in our analysis, define the brand : La Casa - Arflex as an home concept, Il Museo - Arflex as an historic design brand, Il Patio - Arflex as a symbol of the Italian identity and quality and finally La Pelle – Arflex as an example of transparency in its relation with clients and designers. These four main concepts were transformed into four distinct spaces resulting on a showroom with a powerful industrial image.